Wordsmithing
is like music.
Silence tells the stories words can’t; percussion what harmony won’t.
The power lies in the stories you tell between the lines.
Writing
Samples
A show of my written Storytelling
Skills in a variety of styles.
Enjoy!Sample No. 1Copy - Jewelry Collection
For a luxury jewelry design company, describing an exclusive new collection.
Of Sand & Sea Collection
It’s Not Perfect—It’s Splendid.
Much like music, captivating stories are best told between the lines, and the story of Of Sand & Sea is one told between wave and dune. Whether whirling up from the big deep or coming off a sandstorm carpet ride, each piece is a long-lost tale of Mediterranean glory paired with the ancient, spellbinding wisdom of the desert.
Beauty was written by Mother Nature herself. That’s why the natural imperfections that pride each Of Sand & Sea piece will inspire marvel in your onlookers—a marvel they’ll never see on anyone else, as each piece is one of a kind. Much like you.
Where sand meets sea, matte meets gloss. Silence marries music.
Through deep sea pearls, diamond shimmer and coral reef shapes formed in hot desert gold, seaside serenity meets desert daydream in a mouth-watering match that is, truly, made in heaven.
It’s not perfect—it’s splendid.
This is a divider.
More samples below!Distracted? Me too—I put this here to help your eyes relax.
Sample No. 2Copywriting
Selected copy from The Last Word’s website—designed and written by yours truly.
The Last Word
The Last Word is a multilingual copy shop that finds precisely the right words for telling the world what you want them to know. In Swedish or in English. And other languages. From press releases to speeches, web content and formal presentations—our job is in the wording. We work closely with clients serving the public good—enterprises, institutions and other non-profit organizations.
Word Charms
Copywriting is serious business—a discipline unto itself, even an art. It demands a natural aptitude for creative use of language and the ability to seize elusive flashes of inspiration, transforming them into just the right words for the job.
Professionalism
Quality clients require quality copy, and that's our product. Nothing ever leaves our table before merciless scrutiny by our meticulous team. This may sound fussy. We don't think so. Quality copywriting calls for great care.
Forever Young: Two Decades On
In an ever-changing world, the challenge of effective communications remains the same: To carry the message home, no matter the medium. Founded in 1992, The Last Word brings a wealth of experience to bear to get the job done.
Distracted again?
More samples below!Visual separation helps me stay organized.
Sample No. 3Video Script
Commemorating Israeli leader and polymath, Dr. Avraham Avi-hai z”l, on the occasion of his shloshim (a ceremony marked in Judaism at 30 days after someone has passed).
Dr. Avraham Avi-hai
Born in 1931 in Toronto to a traditional Zionist family, Dr. Avraham Avi-hai z”l immigrated to Israel at age 21, driven by his burning love for the Jewish homeland.
His life story is woven into the history of Keren Hayesod and the State of Israel, as he served as a top-level civil servant in the offices of Israeli Prime Ministers David Ben Gurion and Levi Eshkol.
Visionary Leader
An inspiring luminary with foresight paralleled by few, his commitment to Israel, the Jewish world, and Zionism were his driving force behind his tireless, impactful work to cement the bond between Israel and the Diaspora as part of his unrelenting passion for bringing people together. Dr. Avi-hai z”l published numerous books and articles, working as a journalist for The Jerusalem Post, notably covering the trial of Adolf Eichmann.
To many Israelis and to Jews worldwide, Dr. Avi-hai z”l was the embodiment of an inspiring Zionist leader. His extensive activity over the years was rooted in the values of Zionism and furthered the concept כל ערבים זה לזה—the people of Israel are responsible for each other. With this as his guiding principle, he raised funds to support Aliyah and absorption, strengthening vulnerable populations and narrowing social gaps in Israel's periphery.
Public Servant
During his tenure as World Chairman, He worked to bolster the connection between Keren Hayesod communities worldwide and Israel and to enhance the commitment of Keren Hayesod's donors to the development and strengthening of the State of Israel.
Wisdom Embodied
“My prescription for a long life is to be happy, positive, and optimistic, to give a lot of love, and to receive love in return,” wrote Dr. Avi-hai z”l in one of his articles. These words capture his love of life and the endless generosity which left him forever inscribed in the annals of the State of Israel.
He will be sorely missed.
Keep going!
More samples below, promise!Either you’re patient or I’m doing something right!
Sample No. 4Copywriting
A onepager for an AI-driven SaaS offering traffic enforcement solutions.
The Future Of
Traffic Enforcement
Is your agency bogged down with the hassle and inefficiency of manual traffic control methods? Make the move to the cutting edge of government traffic enforcement: our state-of-the-art SaaS platform automatically detects traffic violations using camera surveillance, utilizing cutting-edge AI algorithms to locate violators and issue fines automatically.
It’s not just about enforcement: we offer valuable insights and data analysis capabilities that allow governments to identify problem areas and take targeted action to reduce accidents and improve traffic flow.
Our SaaS services allow agencies to make the move to unmanned traffic enforcement, increasing revenue through automatic fine issuance. Not only does this save time and resources for your agency, it also promotes safer roadways for all citizens.
Turnkey Solution
Our powerful, user-friendly platform and dedicated customer support team allow you to implement our turnkey solution in no time, and our experienced staff will train your personnel to make your transition into the new era of bureaucracy seamless. With our AI-powered SaaS solution, the future of efficient traffic enforcement is within reach.
Our commitment to ensuring privacy, security and compliance makes us the best option for any government authority—whether national, regional, or municipal. Give your agency the tools it needs to efficiently enforce traffic laws with our innovative SaaS solution.
And another one.
Still a few to go!If this is getting old, how come I’ve still got you reading? 😘
Sample No. 6Academic Writing
From my B.A. paper, ‘Scope Effects on Linearization in Polysynthetic Languages.’
Having reviewed basic concepts above, the current section aims to delineate the mechanics of syntactic derivation. At this stage in the discussion, the three components of semantics, morphology, and syntax converge. First, rudimentary syntactic operations will be described. Syntactic Merge was suggested in the Minimalist Program (Chomsky, 1993, 1995) as the principal syntactic operation that concatenates lexical items after their retrieval from the lexicon. The operation is understood to pair elements in a binary fashion, merging two new items for every new iteration, ultimately yielding the type of structure featured in the above schemata. Widely sanctioned within the literature, this notion was embodied in Kayne's (1984) Binarity Principle, which stipulates that a binary-branching structure would be superior to n-ary branching in terms of computational efficiency.
Further, Merge is argued to apply in a ‘bottom-up’ manner, i.e. it begins by merging lexical items which occur at the bottom end of the syntax. The requisite for a bottom-up approach follows from the Binarity Principle. To illustrate why this is, consider (2.2.7a). A top-down application of Merge would entail an initial merger of Jack with bought. By the Headedness Principle, this maximal projection would need to be headed either by Jack or bought. However, Jack bought is invalid as a DP maximal projection, and since buy is a transitive verb, (2.2.7b) is equally invalid as a VP maximal projection. We must instead assume that the initial merger corresponds to that shown in (2.2.7c).
(2.2.7) a. Jack bought a candle.
b. bought a candle
c. a candle
Keep going!
You're a soldier.Sample No. 5Creative Writing
From a personal Facebook post.
Fall Breeze
Fall has officially entered Jerusalem. Mornings are chilly, days warm, and evenings bring back a cold breeze. Today marks the start of my graduate studies, and a program I’ve hoped for and looked forward to for two years. It also marks the end of my undergraduate, as I’ve finally received my bachelor’s certificate today. I find myself episodically overcome with gratitude, realizing that I’m living the dream I’ve been longing to fulfill for a long time: Living in Israel, studying the Hebrew Bible and Semitic languages, as well as the history of my people. Living my life in Hebrew and in a place where I feel more at home than any other place I’ve been. Getting here was the hardest thing I’ve had to do, and by far the most rewarding.
Of course, credit is due. I owe a great debt to the State of Israel for accepting me as a citizen, to Israeli taxpayers for subsidizing my education, and my ever-supportive mother for having always encouraged me to go my own way. To many grueling challenges that have made me a stronger and more capable version of myself. To the Thanks To Scandinavia Foundation for graciously entrusting me with a scholarship reducing my tuition costs from five figures to zero. To God for lighting my way on and off the beaten path, providing a consistent influx of amazing coincidences that crush my intermittent doubts in the divine.
The above picture displays the view from The Hebrew University of Jerusalem. You are looking out over Israel, through Samaria and into Jordan (though the haze blocks Jordan). Let it be a vision of a future where we let our similarities unite us and our differences enrich us. The very real condition is that, for better or worse (I’d like to think mostly for better), we’re stuck with each other.
Let’s make the best of it.
Just one to go!
Good job—I Really appreciate you reading this far.Sample No. 7Academic: Bible Studies
From a paper on similarities between Deuteronomy and the Esarhaddon Treaty.
Stylistic Traits
Deuteronomy distinguishes itself from the previous books of the Hebrew Bible in many ways, including its language, content, and structure. It is formulaic, legalistic, and (largely) personally addresses the people of Israel in the second person as Moses delivers his speeches at Mount Moab. Deuteronomy gives the impression of having been conceived in the Kingdom of Judah for a number of reasons, one being the fact that Moses' speeches are reported to have been given ‘on the other side of the Jordan’ and before he himself dies. The book introduces a legal tradition that sets it apart from previous books in that it prescribes unequivocally Judean laws and ritual practices such as centralized sacrifice in Jerusalem (local shrines previously going free of condemnation) and turning Pesaḫ, Šavuot, and Sukkot into pilgrimage festivals. It contains religious, civil, and criminal law as well as regulations for how to run a government—laws which necessitate a state and are necessitated by a state.
Legal Formulae
Part of the legalistic format which sets Deuteronomy apart is found in its contractual form. The similarities in form and content between the Esarhaddon adê are striking to the point that it is difficult to argue against Deuteronomy being modeled on the adê. Many common literary motifs, outlined at length by Weinfeld (1972), include the list of maledictions which result from breaking the Law (a canonical component of Assyrian treaties), virtually identical to those of Esarhaddon's loyalty oaths and appearing in the same order. Their particular order is understood when put in their Assyrian context, as the punishments appear in connection with the Assyrian gods who exact them. When Assyrian gods are listed in Esarhaddon's treaty and other inscriptions, they appear as follows: Aššur, Ninlil, Sîn, and Šamaš, corresponding to their importance in the Assyrian pantheon (Sîn and Šamaš are occasionally in reversed order, but are brothers and thus of equal standing). In both the Esarhaddon adê and in Deuteronomy, the maledictions match this order, and they both warn of prophets and dream-diviners and who foment worship of other Gods or sovereigns (Deut. 13:1–6).